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Xerox Communication and Marketing Services

Businesses count on communication and marketing to attract new customers, keep current customers coming back and enable stakeholders and sales channels to deliver a better customer experience. While managing these processes may not be your core business, it is part of ours.

Communication and Marketing Services is a group of integrated creative, print and digital capabilities spanning the entire communication process, including:

Strategy & Planning

Data Management & Analytics

Content Creation & Management

Multi-Channel Delivery

Response Management

Here are just a few examples of how we’ve transformed multimedia marketing and communications processes for clients around the globe.

Target attracts new customers
(PDF, 452 KB)

We helped Target establish a more personal connection with their guests and reach new customers by boosting direct mail response rates by 50%.

Danfoss enhances their customer experience
(PDF | Video)

Danfoss is now able to deliver manuals as customized as their customer-specified products, in 30 languages and in line with their manufacturing process.

Owens Corning enables employees and sales channels
(PDF | Video)

We enabled Owens Corning employees globally to increase productivity and fulfillment service levels with a collateral inventory and delivery process that eliminates waste and dramatically reduces costs.

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Do the communication processes across your business look anything like this? Discover how Communication and Marketing Services can uncover hidden opportunities for improved effectiveness and efficiency.

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Learn how we can help:

Attract new customers

Reaching new customers means cutting through the clutter for an impactful first impression. We helped Target (PDF, 452 KB) establish a more personal connection with their guests and improve the way they communicate through direct mail. Target saw a 50% increase in direct mail response thanks to our software and services that create personalized, targeted marketing communications.

We can step in anywhere in your process, whether it’s creating, implementing and analyzing direct marketing campaigns, working alongside agencies, or cost-effectively producing signage.

Case study snapshot: Morrisons

With a combination of Xerox people, processes and technology, Morrisons’ in-store marketing campaigns are delivered within days, on-time and on-budget.

Challenge

Produce and deliver high-quality marketing campaigns to hundreds of stores within days
Improve efficiency and cut costs
Meet sustainability objectives

Solution

Onsite advisory service
Web-based collaborative workflow tool to connect all campaign stakeholders
Detailed management information
Xerox management of end-to-end print and fulfillment process

Results

Process improvements and greater efficiencies
Significant cost savings over four years
Improved sustainability with less waste and use of fully recyclable materials

Read Morrisons case study (PDF, 1.03 MB) ›

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Enhance the customer experience

Keeping current customers satisfied means more than delivering an outstanding product or service. For Aliant (PDF | Video) it meant redesigning monthly bills so they were easier for customers to comprehend. Our end-to-end support helps make your marketing communications:

Consistent across all channels, including print, web and mobile
Easy to understand and act upon
Geared toward your customers’ individual preferences

Case study snapshot: Danfoss

Danfoss needed an easy way to produce manuals in 30 languages that would ship with their products into 70 countries. The turnaround time had to be 1 to 2 days – the same as their entire process for manufacturing made-to-order power control solutions.

Challenge

Accurately pick from more than 4,500 possible variants of product literature
Produce the correct communication in the right language for the right country quickly and effectively
Remain nimble to maintain position as one of the world’s biggest frequency suppliers

Solution

Produce marketing collateral centrally in many different languages
A web-based ordering portal streamlines the process
The print shop is signaled when it’s time to automatically print collateral and drop it into a product box for shipping

Results

With Xerox managing the marketing literature process, Danfoss is able to maintain its leading position as a maker of bespoke power control solutions
Deliver solutions, with the correct collateral included, around the world in days

Watch Danfoss case study video ›

Read Danfoss case study (PDF, 569 KB) ›

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Enable stakeholders and sales channels

People work more effectively and efficiently when everyone’s on the same page.

We helped the UK Department for Work and Pensions (PDF | Video) improve information quality and access for citizens, as well as improve staff access to business collateral and marketing materials by providing a single point of contact.

Whether you want to deliver information about products and services to your sales channels to use with customers, relay public policies to citizens, or inspire employees to take a desired action, communication is critical.

Using streamlined processes, we’ll help you align key audiences with a consistent message, and reduce costs.

Case study snapshot: Owens Corning

Owens Corning looked to Xerox to help translate and localize thousands of documents for its technical publications, HR, business and marketing communications to both increase productivity and reduce costs.

Challenge

Unprecedented economic conditions and U.S. housing market decline
Need to reduce costs and establish ROI for products and marketing services
Need to optimize collateral inventory and delivery processes, and eliminate waste
Global market growth required translation and localization content
Unknown number of suppliers, unmanaged total translation spend, quality and consistency issues

Solution

Lean Six Sigma-based, Lean Document Production analysis, deployment and steady state management
Digital P-O-D, with full-color variable data capability
Translation portal for submission of jobs, with dedicated Project Manager

Results

Improved and sustained fulfillment service levels to achieve 100% on-time delivery and 98% fill rate
Total operating cost reduction of 50% in document supply over the life of the relationship
Productivity gain from 2008 Lean Document Production analysis of 9%
Productivity gain of more than 11% as a result of 2009 Document Supply Chain and print management services
Improved translation consistency, quality and cost savings by utilization of translation memory and portal

Watch Owens Corning case study video ›

Read Owens Corning case study (PDF, 1.3 MB) ›

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Case Studies

Why are we so certain that Xerox Communication and Marketing Services can make a real difference for your business and your bottom line? Our track record shows how well it’s worked for many other companies. Take a look at some examples of the measurable performance results we've delivered:

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Capabilities Portfolio

At every step of the marketing or communications process our capabilities can deliver results that make a difference to your customers, your stakeholders and your bottom line.

Like we did for Danfoss (PDF | Video) we consult with you to bring together the right capabilities that improve any step in your organization’s communication and marketing processes. Our offerings span the entire communications lifecycle:

Strategy & Planning

Data Management & Analytics

Content Creation & Management

Multi-Channel Delivery

Response Management

1. Strategy & Planning
    Campaign Management
    Global Communication Consultancy
    Strategic Sourcing
    Supplier Management
    Marketing Data Management
    Transactional Data Management

2. Data Management & Analytics
    Analytics
    Data Modeling
    Data Transformation
    Interactive Archive and Reporting
    Multi-media and e-solutions
    Dynamic Message Management
    Pre-Media
    Print Management
    Multi-Language and Localization

3. Content Creation & Management
    Authoring and e-learning
    Brand Management
    Communication Engineering
    Creative and Design Management
    Off-site Services
    On-site Services
    Storefront and Catalog Management

4. Multi-Channel Delivery
    Command and Control
    Consent and Preference Management
    Digital Media
    High Security SaaS
    Integrated Print and Mail

5. Response Management
    Call Centers
    Fulfillment

Call 1-800-275-9376, ext. 947 to learn more about how we can help improve the efficiency and effectiveness of your communication and marketing processes or request more information. We'll work together to create a solution.

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