• CMS - Personalised Marketing Campaigns

Personalised Marketing Campaigns

Direct marketing campaigns generate higher responses when they use customer data to create relevant messaging for different individuals.

How We'll Help

Implement personalised marketing campaigns that deliver results in the short term, while transforming underlying processes to help your organisation become more customer-centric in the long term. Together with our data analytics partners, we'll help you with marketing campaign management and provide you with the expertise, tools and processes to:

  • Implement streamlined multi-channel campaigns.
  • Get you started with pilot personalisation marketing campaigns based on existing and bought-in data, to generate immediate revenue and prove the value of investment in this form of marketing.
  • Transform your use of customer data with a gradual ‘pay its own way' approach.