Go from Info Overload to Customer Engagement

It’s undeniable: Our world is transformed by a deluge of data. But by harnessing the power of this data explosion, you can transform communications to increase customer engagement.

In her whitepaper, “Transforming Communications: From Information Overload to Customer Engagement,” Catrina Boisson, Xerox’s director of customer communications, explains how a single-customer view with cross-channel integration is the key to effective, data-driven marketing.

Learn how to achieve compliance while improving operational control, leverage customer preferences to cut costs, maximize engagement at every touchpoint and overcome barriers to gain a competitive advantage.

Read the Transforming Communications whitepaper (PDF, 465 KB)

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