Expand Your Opportunities Beyond CMYK
Transform Print’s Potential
Beyond CMYK is a driving force in the marketplace. Our brains love the tactical, tangible nature of pages that have been enhanced with specialty colours and effects. Using glittering Golds, stunning Silvers, vibrant Fluorescents or versatile layers of White and Clear, one can up-level just about any page to help its messages hit harder, linger longer and engage more meaningfully—so your customers’ investments in print yield better results.
Differentiate from competition
Create a stronger emotional impact
Capture and hold attention
Encourage repeat engagement
Drive action and increase sales
Differentiate from competition
Create a stronger emotional impact
Capture and hold attention
Encourage repeat engagement
Drive action and increase sales
Source: “Beyond Paper: Printing’s Expanding Horizons in the Age of Innovation”, NAPCO 2025
The Case for Digital Embellishments
From small businesses to well-known brands, print buyers are embracing digital Beyond CMYK—which means print operations are, too. The industry has seen that Beyond CMYK can amplify the impact of virtually any job quickly and cost-effectively. Using digital processes also means personalized content can be embellished, which unlocks value that is impossible to achieve with traditional methods.
55% of print buyers prefer to work with printers that offer printing enhancement / special effects options, according to NAPCO research.
Beyond CMYK adds value to all kinds of digital print applications including business cards, brochures, tickets, direct mail, folding cartons, event invitations, signage and much, much more.
55% of print buyers prefer to work with printers that offer printing enhancement / special effects options, according to NAPCO research.
Put the Power of Beyond CMYK to Work
Clients want the wow.
We help you deliver it more easily.
It’s Your Time to Sparkle and Shine
Our expansive ecosystem of offerings makes it easy for anyone to go Beyond CMYK. In fact, from our award-winning Genesis Initiative growth resources to our diverse production technology and workflow software offerings, we help ensure operations of any size and skill level can print like seasoned embellishment pros.
Where Inspiration Meets Execution—The Genesis Initiative
The possibilities of Beyond CMYK are endlessly exciting, but we know it takes more than industry-leading technology to fully activate the opportunity. We are on a mission to support Beyond CMYK’s adoption and daily use so its full potential can be realized. And that’s exactly where the Genesis Initiative—our complementary program of inspirational design, business development and sales resources—comes in.
Inspire Designers:
Educate and excite with examples, step-by-step design guides, how to videos, training and best practice sharing that transform new creative ideas into efficient execution.
Spark Interest:
Demonstrate the power of Beyond CMYK applications using print samples and pre-designed event materials.
Ignite Sales:
Close the deal with innovative pricing tools—including on-press ink estimation—and business development training resources.
Inspire Designers:
Educate and excite with examples, step-by-step design guides, how to videos, training and best practice sharing that transform new creative ideas into efficient execution.
Spark Interest:
Demonstrate the power of Beyond CMYK applications using print samples and pre-designed event materials.
Ignite Sales:
Close the deal with innovative pricing tools—including on-press ink estimation—and business development training resources.
Most Genesis Initiative resources are included free of charge with your Beyond CMYK technology purchase.
38% of marketers rely on print providers to advise them on special effects and other production techniques, according to NAPCO research. Our Genesis Initiative resources help you do just that!
Sparkle. Glow. Grow.
From small spaces to large production operations, our digital production embellishment technologies unleash the impact designers and marketers crave.
Tap into millions of colours with Xerox® Adaptive CMYK+ Kits
Adaptive CMYK+ makes it easy for agencies, smaller commercial printers and franchise stores to step into the Beyond CMYK opportunity.
Simple toner set swaps let you add shiny Metallics, bold Whites, and Clear enhancements—or glowing Fluorescent colours—to Xerox® Versant® 180/280 Presses and Xerox® PrimeLink® C9065/C9070 Printers, so you can extend your palette to more than a million colours in just minutes.
Use the Adaptive CMYK+ Vivid Kit to get printed pieces noticed with versatile White, eye-catching Gold and Silver metallics and elegant Clear enhancements.
Use the Adaptive CMYK+ Fluorescent Kit to capture attention with the enchanting, eye-grabbing glow of true Fluorescent Cyan, Fluorescent Yellow, Fluorescent Magenta, plus black.
Unleash infinite possibilities with inline Beyond CMYK
When you have specialty Beyond CMYK right inline with standard process colours, you’re ready to unleash unprecedented print differentiation. We make it easy for any operator to run specialty spot colours, hit more brand colours, and / or blend embellishments to unlock the ultimate in creative digital print.
It’s all possible with these production powerhouses: presses that are fine-tuned to deliver stunning digital embellishments at rated speeds, across a wide range of stock sizes, weights and finishes.
Print up to 6 colours inline on the Xerox® Iridesse® Production Press to unlock more wow with the ultimate in digital agility and productivity—and with breathtaking Ultra HD quality.
Print up to 5 colours inline on the Xerox® iGen® 5 Press to deliver high-value embellishments at lightning speeds with industry-leading uptime. iGen 5 Presses also have been recognized for having benchmark White Dry Ink brightness and opacity.
No designer? No problem!
It’s not always realistic to manually prep files for Beyond CMYK, which is where our software automation comes in. Xerox® FreeFlow® Core Accelerator Packs make it easy to transform CMYK jobs in just a few clicks. Accelerator Pack workflows are available for White, Gold, Silver, and Fluorescents.
Make the most of the digital embellishment opportunity with our Getting Started guide, which is full of insights to help drive effective Beyond CMYK prospecting and sales activities.
Related Resources
Learn to Design for Beyond CMYK on Iridesse
Register for an upcoming designer training session and see how to use popular 5- and 6-colour digital embellishment techniques in your next project.
Give Your Designs a Glow-Up with Adaptive CMYK+
See how easy it is to enhance files with engaging embellishment effects including metallics, white, clear and fluorescents. Register for an upcoming designer session now.
Pricing Beyond CMYK jobs
How should printers price jobs that include specialty enhancements such as metallic, clear, white, gamut extension colours and fluorescent?
Beyond CMYK Client Insights
Stay updated with our digital printing series and video tutorials, offering the latest trends, tips, and techniques in the digital print industry.
