Looking for new opportunities in print? You’ll find them Beyond CMYK

The future is embellishments in fluorescents, mixed metallics, clear and white. As the stats below illustrate, they’re gaining ground with printers and their customers today — and paving the way for a more profitable tomorrow.
Paper tray

1.8 trillion color pages

30% of all color pages use special effects enhancements.1

Printer

42% within two years

42% of all production printers plan to acquire new digital print enhancement equipment in the next two years.2
Production printer

79% upgraded

79% of in-plant printers have upgraded equipment in the past two years to serve customers the latest and greatest capabilities.3

Print providers are embracing digital enhancements — for good reason

Money

24% to 89% premium

Print buyers will pay a premium of 24% to 89% for Beyond CMYK.3
Graph

50% to 400% profit boost

Print providers offering digital enhancements are seeing a boost in profit margins from 50% to 400% — and a quick ROI on their investment.1

The demand for process fluorescent color is here

Globe

56% in North America

32% in Western Europe

Though white and metallic gold and silver are all in high demand across both regions, process fluorescent colors are in greater demand in North America than in Western Europe.1

What’s in it for marketers?

Custom graph

Top 5 reasons marketers desire printing enhancements

Most common uses for embellishments include marketing collateral, business cards, stationery, book covers, photo books, greeting cards, tickets and certificates.4
screen

How print providers are proving the power of embellishments4

  1. Sample kits 60%
  2. Direct mail 42%
  3. Customer events 32%
  4. In-house events 19%
  5. Videos 14%
  6. Webinars 11%
  7. Other 8%
  8. Not educating customers 16%
Checklist

Top 7 digital print embellishment offerings4

  1. Specialty colors (white, metallic or fluorescent) 66%
  2. Spot colors (custom mixed or Pantone colors) 63%
  3. Clear flood coatings 61%
  4. Lamination (soft touch, linen, leather) 54%
  5. Spot clear coating (offers two-dimensional effects) 46%
  6. Textured effects 42%
  7. Extended color gamut work 32%

Bottom Line: More Colors = More Value

The opportunity is here. Today’s digital specialty dry inks, embellishments and enhancements help printers stand out by enabling high-end print with fast turnaround times and affordable prices. Expand your color palette, client base and profitability with specialty dry inks.

Sources:

1 Keypoint Intelligence/InfoTrends, Beyond CMYK

2 Market Opportunity for CMYK+ for Xerox® Versant® 180, January 2020

3 In-Plant Impressions, Trends and Services in the In-plant Industry 2020

4 Napco Research, Adding Value to Digital Printing — Ways printers are going beyond CMYK

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