Real-World Feedback on the Xerox^® Iridesse™ Production Press

Many innovations in one machine

"We chose Iridesse to meet the expectations of our customers, to sell more valuable products, and to have many innovations in one machine. White and metallic colors have increased both our customer portfolio and our valuable product sales volume. In a pandemic environment, where printing volumes are falling, it was very important to be able to sell our prints with value. We started to gain more new customers, especially in the label industry. We have learned that in order to see the real volume of the label industry and to make more sales in this sector, we have to serve with more capable machines instead of conventional CMYK machines."

Lokman Demir
Owner
Arena Dijital (Istanbul, Turkey)

Pushing the Boundaries with the Iridesse Press

"We are proud to be the first higher education institution in Canada to showcase the Xerox Iridesse. The Iridesse has presented us with the opportunity to push the boundaries to enhance our print capabilities, as well as the quality and types of printing we can support the campus community with, and naturally fits into our culture of innovation and entrepreneurship. This enables us to support the academic mission of the university, which contributes overall to enhancing the University of Waterloo’s reputation globally."

Randy Dauphin
Associate Director - Operations Strategic Initiatives
University of Waterloo - Print + Retail Solutions (Waterloo, Ontario)

Helping Our Customers Stand Out

"Besides the gamut extension colors on iGen 5, we now offer Xerox Iridesse with Gold, Silver, White and Clear ink. The color gamut, longer sheet sizes and extra colors help our customers to stand out from the competition with top quality short run or personalized brochures, leaflets and high quality photobooks."

Jeroen van Druenen
CEO
Jubels BV (Amsterdam, The Netherlands)

Standing out from the crowd

"Two years ago DLS Creative chose to invest in the Iridesse Production Press so that we could offer print capabilities that made us unique in the digital print industry. As a team of all females, all with graphic design backgrounds, we really wanted to dive in deep when it came to the print process and understand how to design show-stopping, unique print pieces that would wow our clients time and time again. By adding clear, silver, gold and metallic inks to our portfolio, to being able to print variable data directly onto mail pieces to being able to produce full bleed brochures, the Iridesse truly has been a game changer efficiency of our digital print company.
We wanted a press that would make us stand out from the crowd of other Delaware printers, open up our pricing to make us more competitive and also offer superior print quality and the Iridesse has proven to do all of those things."

Rebecca Lennon
Marketing Executive
DLS Creative (Wilmington, DE)

Fantastic Print Quality

"We are continually looking to improve our service to our customers. The Iridesse provides increased productivity with fantastic print quality – calibration, registration and accuracy. The silver and clear toners as well as long sheet media provides that extra bit of bling that people are looking for, but at a cost-effective price. Our design team is now enjoying the exciting opportunities of utilizing new paper stock and using the specialty toners, creating incredible printed results."

Amanda Gallacher
Print Services Manager
University of Bristol (Bristol, London)

Opening new channels of creative design

“The new Iridesse has opened new channels of creative design in our printed materials with the use of the metallic toners.”

Curtis Ebdon, Senior Director, Design and Digital Print
Fairfield University (Fairfield, CT)

This Press Makes Me Want to Go to Work Tomorrow

“I have a passion for printing and I never thought that there was anything but litho, but Xerox has proved me so wrong. My clients just love what we deliver. Truly, we have never received as many compliments on our work than we have from our work on the Iridesse. Not only is the registration dead on, but the colors are so vibrant, you can almost touch them.

There is printing, and there is the art of printing — and Xerox has delivered both with the Iridesse.

Simply put, this press makes me want to go to work tomorrow.”

Dennis Beck, Owner
Minuteman Press (North Palm Beach, Florida)

Technology Leaders

“Being the first to install the Xerox® Iridesse™ Production Press in Canada, we are now technology leaders. This new press is going to open up opportunities that we previously never imagined including packaging, metallic and clear inks while positioning our company as the preeminent digital trade printer in the Winnipeg area.”

Bhadresh Bhatt, Founder & President
PrintPro (Winnipeg, MB)
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We’ve had fantastic results.

“The Iridesse is at the forefront of the digital market and we’ve had fantastic results using the embellishments. In addition, the toner base is great, the registration is spot-on, the inline booklet making with crease and three-knife cut — and the fact we can duplex a nice, uncoated 400gsm — are some of the many benefits that have helped our business grow and generate new sales.”

Glen Robins, Managing Director
Instant Print West One (London, U.K.)

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Leaders in our market

“We want to be at the forefront of technology and innovation, by being the leaders in our market. With the addition of the Iridesse and Brenva presses we have expanded the offerings to our clients.”
B.J. Chandler, Owner
Mountain View Printing (Alberta, Canada)

Stunning image quality.

“We've had a long relationship with Xerox and they have become our trusted partner in providing technological advances to our business. We are delighted with the stunning image quality and enhancements using silver, gold and clear dry inks, which puts us ahead of the game.”

Lee Jordan, Sales Director
Hickling & Squires (Nottinghamshire, U.K.)

Great return on investment.

“Recommended by our trusted Xerox supplier First Copy, the Iridesse is a big game changer, printing 6 colors in one pass. We can offer more complex printing as standard — with greater productivity and image quality. It’s a great addition to production with a greater return on investment. Silver, gold and clear are perfect to upsell on any order."

Steve Shedden, Owner
Ivory Graphics (Cambridgeshire, UK)

The perfect fit.

“We’ve been trying to find a way to differentiate ourselves in the market for quite some time, and the Iridesse was our solution. With amazing print quality and registration, higher print availability and color accuracy from job to job, we knew this would be the perfect fit.”

Carlos Cunha, Partner
Simões & Gaspar (Carregado, Portugal)

Possibilities like no other press.

“We are the pioneers on the market and we love to promote the possibilities of Iridesse. This press gives possibilities like no other digital printer on the market. People are used to CMYK, not CMYK+, and we are about to change that!”

Wojciech Pawlowski, Owner
Badge4u (Jaworzno, Poland)

It’s a no brainer.

“The decision to move to the Iridesse was a no brainer - we could see the potential and real benefits we can now offer to our customers having the 5th and 6th colors Gold and Silver. When you combine this with improved speed, quality and the extra finishes that are now possible we can see an overall increase in throughput in the whole digital department.”

Peter Cunningham & Margo Quinn, Managers
Standard Printers (Galway, Ireland)

Keeping our market leadership

“Our printing house was the first in Hungary to purchase the new Iridesse Production Press as it offers unique services which can help us to keep our market leader position. This includes metallic silver, gold and clear applications in one printing pass, which were difficult to produce formerly, giving us the opportunity to provide unique solutions quickly and at competitive prices.”

István Veres, Manager
Digital Press (Budapest, Hungary)

Top quality printing.

“The Iridesse offers everything we need from a modern press, top quality printing with some great effects using metallic and clear inks, exceptional full color quality printing and the speed that we need to complete multiple jobs a day. We are in a good position moving forward to continue to grow as a successful digital printer.”

Dave Dixon, Operations and Marketing
Minuteman Press Bath (Somerset, England)

Opening our scope

“As the largest digital production facility in the region, at Atlas we felt that the Iridesse would further open our scope in the high end market by allowing metallic underlays with CMYK and complement the iGen 4 and iGen 5. It would allow us to create spot embellishment effects and patterns at a far more cost effective rate for short runs which was not possible before.”

Amit Radia, CEO
Atlas Printing Press (Dubai, United Arab Emirates)

Putting us ahead

“The Iridesse has opened up a new dimension in print capabilities that has changed the way we approach design. The gamut of our product offering has been widened significantly for our customers who are always hungry for something new, putting us ahead of other printers in this very competitive industry.”

Lisa Saville, Owner
Hot Ink (Cape Town, Western Cape, South Africa)

Standing out

“We always aim to be number 1, this is why we decided to install a digital press with features previously unavailable on the market. With the Xerox Iridesse Production Press we have a much wider range of visual effects available for our clients. They can really stand out now on this highly competitive market with creativity and minimal costs!”

Natalya Rukina, General Manager
Digital Technologies (Moscow, Russia)

Iridesse is the flagship of my company.

"I love printing as much as I can in my life. What the Iridesse has to offer impresses me. The quality of the Iridesse enables me to switch flexibly between offset and digital printing. With the help of Iridesse I can expand my existing customer relationships and win new customers."

Christian Haas, Owner
Offsetdruck Haas (Pettendorf-Kneiting, Germany)

Game Changer

"The Iridesse in printing terms is the top of its class. It’s a game changer, as it will allow us to offer a wide variety of print applications. This will give our new and existing customers exciting options with creative papers and embellishments in a cost efficient way, which was very difficult to offer previously."

Aaron Klewchuk, Director
Bally Print (Northern Ireland)

Drives Innovation

"The Iridesse was the obvious choice as the next addition to our digital offering. We saw it as an opportunity to open new market places with the addition of the metallics and clear procesess. We wanted a reliable machine that could complement our drive for constant improvement and innovation."

Marcus Bowen, Sales & Marketing Director
LGDavis (Birmingham, England)