Meet the Xerox® Iridesse™ Colorful Heroes

Real-World Feedback on the Xerox® Iridesse™ Production Press

Six colors in a single pass. Specialty Enhancements. Spot-on Registration.

The Xerox® Iridesse™ Production Press offers all the hallmarks of a digital press — personalization, economical short runs, spot-on registration and agile production — enhanced by new, high-value, inline capabilities. These capabilities allow you to combine stunning, four-color imagery with up to two Specialty Dry Inks in a single pass.


When our customers talk about their love for their Iridesse, these advancements come up time and again. Here’s what customers have to say:

We’ve had fantastic results.

“The Iridesse is at the forefront of the digital market and we’ve had fantastic results using the embellishments. In addition, the toner base is great, the registration is spot-on, the inline booklet making with crease and three-knife cut — and the fact we can duplex a nice, uncoated 400gsm — are some of the many benefits that have helped our business grow and generate new sales.”

Glen Robins, Managing Director
Instant Print West One (London, U.K.)

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Instant Print West One

Precise Registration

“I must tell you that that the registration of this machine is incredible. Amazing is the only word to describe the performance. It gets our work off so very fast that we have trouble keeping up with it.”

Dennis Beck, General Manager
Minuteman Press (North Palm Beach, Florida)

Dennis Beck with Iridesse

Technology Leaders

“Being the first to install the Xerox® Iridesse™ Production Press in Canada, we are now technology leaders. This new press is going to open up opportunities that we previously never imagined including packaging, metallic and clear inks while positioning our company as the preeminent digital trade printer in the Winnipeg area.”

Bhadresh Bhatt, Founder & President
PrintPro (Winnipeg, MB)

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PrintPro Canada team with Iridesse digital press

Leaders in our market

“We want to be at the forefront of technology and innovation, by being the leaders in our market. With the addition of the Iridesse and Brenva presses we have expanded the offerings to our clients.”
B.J. Chandler
Mountain View Printing (Alberta, Canada)

Mountain View Printing

Stunning image quality.

“We've had a long relationship with Xerox and they have become our trusted partner in providing technological advances to our business. We are delighted with the stunning image quality and enhancements using silver, gold and clear dry inks, which puts us ahead of the game.”

Lee Jordan, Sales Director
Hickling & Squires (Nottinghamshire, U.K.)

Hickling & Squires

Great return on investment.

“Recommended by our trusted Xerox supplier First Copy, the Iridesse is a big game changer, printing 6 colors in one pass. We can offer more complex printing as standard — with greater productivity and image quality. It’s a great addition to production with a greater return on investment. Silver, gold and clear are perfect to upsell on any order."

Steve Shedden, Owner
Ivory Graphics (Cambridgeshire, UK)

Ivory Graphics

The perfect fit.

“We’ve been trying to find a way to differentiate ourselves in the market for quite some time, and the Iridesse was our solution. With amazing print quality and registration, higher print availability and color accuracy from job to job, we knew this would be the perfect fit.”

Carlos Cunha, Partner
Simões & Gaspar (Carregado, Portugal)

Simões & Gaspar

Possibilities like no other press.

“We are the pioneers on the market and we love to promote the possibilities of Iridesse. This press gives possibilities like no other digital printer on the market. People are used to CMYK, not CMYK+, and we are about to change that!”

Wojciech Pawlowski, Owner
Badge4u (Jaworzno, Poland)

Wojciech Pawlowski, Owner of Badge4u, standing next to an Iridesse Production Press

It’s a no brainer.

“The decision to move to the Iridesse was a no brainer - we could see the potential and real benefits we can now offer to our customers having the 5th and 6th colors Gold and Silver. When you combine this with improved speed, quality and the extra finishes that are now possible we can see an overall increase in throughput in the whole digital department.”

Peter Cunningham & Margo Quinn, Managers
Standard Printers (Galway, Ireland)

Standard Printers employees standing next to an Iridesse Production Press

Keeping our market leadership

“Our printing house was the first in Hungary to purchase the new Iridesse Production Press as it offers unique services which can help us to keep our market leader position. This includes metallic silver, gold and clear applications in one printing pass, which were difficult to produce formerly, giving us the opportunity to provide unique solutions quickly and at competitive prices.”

István Veres, Manager
Digital Press (Budapest, Hungary)

Man with his iridesse printer

Top quality printing.

“The Iridesse offers everything we need from a modern press, top quality printing with some great effects using metallic and clear inks, exceptional full color quality printing and the speed that we need to complete multiple jobs a day. We are in a good position moving forward to continue to grow as a successful digital printer.”

Dave Dixon, Operations and Marketing
Minuteman Press Bath (Somerset, England)

Dave Dixon of Minuteman Press Bath standing next to an Iridesse Production Press.

Opening our scope

“As the largest digital production facility in the region, at Atlas we felt that the Iridesse would further open our scope in the high end market by allowing metallic underlays with CMYK and complement the iGen 4 and iGen 5. It would allow us to create spot embellishment effects and patterns at a far more cost effective rate for short runs which was not possible before.”

Amit Radia, CEO
Atlas Printing Press (Dubai, United Arab Emirates)

Amit Radia, CEO of Atlas Printing Press, standing next to an Iridesse Production Press.

Putting us ahead

“The Iridesse has opened up a new dimension in print capabilities that has changed the way we approach design. The gamut of our product offering has been widened significantly for our customers who are always hungry for something new, putting us ahead of other printers in this very competitive industry.”

Lisa Saville, Owner
Hot Ink (Cape Town, Western Cape, South Africa)

Hot Ink Colourful hero

Standing out

“We always aim to be number 1, this is why we decided to install a digital press with features previously unavailable on the market. With the Xerox Iridesse Production Press we have a much wider range of visual effects available for our clients. They can really stand out now on this highly competitive market with creativity and minimal costs!”

Natalya Rukina, General Manager
Digital Technologies (Moscow, Russia)

woman standing next to printer

More about the Xerox® Iridesse™ Production Press

First Wave of Customers Thrilled With the New Iridesse Press

These printers are thrilled with the new Iridesse press and the power of its automation, productivity, embellished print and registration.

Read the blog