Meet the Xerox^® Iridesse^® Colourful Heroes

“After many years of testing technologies, we can say that the Xerox Iridesse is unlike anything we've seen before. It's not easy to find a perfect machine, but this one comes pretty close. Its ability to print in CMYK plus speciality inks such as white, silver, fluorescent pink, and clear varnish in a single pass, without sacrificing register or quality, makes it a powerful tool for those seeking impact, precision, and boundless creativity. Added to this is its automatic quality control system (FWA + Inline Spectrophotometer), which calibrates, corrects, and adjusts everything in real time while printing at a speed of 7,200 sheets per hour. Dark, metallic, synthetic, textured paper. The Iridesse prints it all with impressive definition. This equipment acquired through Grupo Datco Tecnomax as an Authorised Xerox Channel, is an investment that represents a new chapter for Imprenta Omega, with a clear objective: to take each job to the highest level and offer tools that inspire our clients to create something unique.”

José Dapino General Manager Industrias Graficas Omega (Montevideo, Uruguay)

“We decided to purchase Xerox Iridesse equipment because of its excellent print quality, vibrant colours, and the extensive experience of Xerox technicians in ensuring proper maintenance. Iridesse has complemented our offset printing business, offering our customers a comprehensive service when they require short runs or variable data.” Ana Ríos Managing Director Kreishaus, S.A. de C.V. (Mexico City, Mexico)

“Everything changed when we brought the Xerox Iridesse press into the MOTR GRAFX family. This wasn’t just an upgrade—it was a game changer. We’re obsessed with colour, and the Iridesse blew us away with its ability to deliver true black and dazzle with stunning gold, silver, and spot-clear gloss. The creative possibilities exploded, and suddenly, we were unlocking bold, next-level work for our clients. It didn’t just raise the bar—it redefined it.”

Delia M. Saboya Founder/President MOTR GRAFX (Wheeling, IL)

“Our goal was to increase the customer portfolio, production capacity and offer excellent quality products even in short runs at competitive prices. With the Iridesse and the Xerox team it was achieved. We increased production capacity by 30%, and the quality of the products improved significantly and thanks to the flexibility of Iridesse's technology we were able to diversify our product offer, opening new business opportunities.”

Gabriela Loza Director Imprenta y Calcomanías Loza Sa de CV (Guadalajara, Mexico)

“Xerox Iridesse Production Press is magic in the world of printing! This machine has opened up new horizons of luxury for us: white toner, the glow of silver and gold, transparent effects – all this creates an amazing symphony of colours that captivates at first glance. Now we offer our customers true art with every printing. The Iridesse is a technological marvel that inspires us to create prints that can truly delight and captivate, everything else is a compromise.”

Igor Wolf Owner Wolf Printing House (Kyiv, Ukraine)

“Since I already owned two X-1000s and one Iridesse, I decided to add another Iridesse to the fleet at this time due to its quality and ease of printing, in order to maintain the current standard of quality.” Alexandre Crepaldi Business Partner Arte Mídia (Birigui, Brazil)

“TUOVINEN is a family-owned commercial printing company, that prides itself on personal and professional service to its customers. Very high-quality print is made with digital, offset, and wide format technologies.

We wanted to expand our portfolio in high-end premium print, and Iridesse was chosen for its exceptional image quality and unique Beyond CMYK capabilities, especially metallic colours.

We work with number of designers, and the possibilities in gold and silver mixed palettes are very exciting. Adding clear to CMYK designs or mixed metallics brings a new dimension in print that customers also really like.

We were absolutely blown away with the double-white capability. No more greyish white on dark carton, but white that really is White! The six colours inline bring the added benefit of perfect registration, and we no longer need to compromise quality with multiple passes.” Ari-Veikko Tuovinen, Anu Tuovinen, Aki Tuovinen Owners Etusivu - Offsetpaino L. Tuovinen Ky (Kuopio, Finland)

“We are constantly seeking to improve the service we offer our customers, and the need to offer high value-added CMYK+ applications has long since become a concrete requirement. We needed a machine that combined a high degree of reliability with a high level of print customization, it took us little time to realize that Xerox Iridesse was what we needed. Thanks to the special colours gold, silver, white and pink we are able to amaze our customers with incredible printing results and please them in any of their requests.” Fratelli Munari Owner Artegrafica Munari (Padua, Italy)

“With two Xerox Iridesse presses we ensure that our customers' messages look just as valuable and unique as they expect them to – leveraging the specialty colours gold, silver, white and effect varnish and banners up to 1,2 m long. So many extras with enormous added value!” Birgit Hermes Managing Director Digital Druck Hilden - DDH GmbH (Hilden, Germany)

“Xerox has been a reliable partner for us for many years. We are convinced of the quality and the simple operation of the presses. With the wide variety of print media and the confidence of the experienced service team, we are able to not only meet but exceed the demands our customers place on us. Not least because of this, we have added 3 Iridesse digital printing presses to our fleet of printing systems. With up to 6 colour stations and 10 speciality colours, we can inspire demanding customers with new ideas again and again.”

Maik Sätteli Head of Digital Printing Mattenbach AG (Winterthur, Switzerland)

“Production speed at 120 ppm, customized colours in small runs, 6 colors in a single pass, and the great differential of the equipment: Print in both metallics and clear. It is possible to underlay prints on transparent media with White, developing designs with transparent backgrounds for PVC and other clear materials.

The relevant factor for our company is the after-sales and astonishing technical support. We have complete confidence in the new partnership with Xerox.”

Carlos Lima Manager Gráfica Imperatriz (Franca - SP, Brazil)

“Our story began with a home kit… now we are leaders in our segment, offering prints in the most eye-catching colours. With the help of Xerox equipment (iGen 5 and Iridesse) we meet all our customers' needs, regardless of the complexity and level of customization required. We are ready to face any challenge in the future.”

Miguel Angel Manjarrez Félix Director General Manjarrez Impresores (Sinaloa, Mexico)

“With the Iridesse, we are able to produce high-quality print products in the quantity needed, every time. With the 5th and 6th colour, we offer products with higher added value than ever before.” Wenger Fabio Operations Manager / Partner Medienwerkstatt (Sulgen, Switzerland)

“With our two new Xerox Iridesse presses we can now offer our customers print 'Beyond CMYK', enabling us to produce fluorescents, white and metallic gold and silver. The two new Xerox Iridesse have resulted in a significant boost in our productivity, thanks to much faster speed to first print and the simpler automated operation. It’s a great addition to our fire power!” Mike Lammas Managing Director Herbert Walkers (West Yorkshire, UK)

“The Xerox Iridesse is a great addition to our printing and mailing capabilities. I’m very impressed with the 5th colour option to run metallic toner and clear coating.” Jim Myers Executive Vice President Art & Negative Graphics, Inc. (Lanham, MD)

“As a small family business, we have the ambition to be able to serve our customers comprehensively. For this reason, we are open to innovations that offer our customers added value. The Xerox Iridesse and the possibilities this machine offers us, especially with regard to special colours in short-run printing, immediately excited us!” Ulf Rausch, Owner mediencenter RAUSCH (Nordhausen, Germany)

“We chose the Xerox IR120 for its media flexibility, colour quality and the ability to manage 6 colours in a single run. It has assisted us in expanding our core business by being able to offer additional options and flexibility to our customer and sales team. The IR120 is our most versatile press within our Xerox fleet; we use it for a wide variety of applications across all lines of business.”

Gary Hoffman, Director of Production Whitlock Business Systems (Madison Heights, Michigan)

“DS Graphics prides ourselves in cutting edge technology. The Iridesse compliments our iGen 5's and offset with a wider digital format, outstanding image quality with clear and gold embellishment, as well as thick stock capability.”

Jay Pallis, CFO DS Graphics (Lowell and Canton, Massachusetts)

“Flagship Press chose the Iridesse to compliment both Digital and Offset sides of our business. Having the 5th colours enables us to offer more to our customers with new applications, such as short run books with new embellishments. At Flagship we pride ourselves in having leading edge technology to continue to grow.”

Jeff Poor, Chief Operating Officer Flagship Press (North Andover, Massachusetts)

“We chose the Iridesse Press due to the ability to take on new opportunities with confidence. The press allows us to achieve and maintain consistent image quality page to page, job to job. It allows us to expand capabilities as the need arises.”

Glen Griffin, Owner Cann Printing (Wilmington, Delaware)

“With the Iridesse, Xerox has taken it up a notch, improving the IQ of our output and offering additional SDI that helps expand our print offerings to the customers. This has transformed our business, adding value to our customers - especially our casino customers that want to enhance their marketing mailings.”

Carla Covey, Owner Automated Mail (Tulsa, Oklahoma)

“We have been part of the Xerox family for a long time! After years of using iGen products (among many others) we were blown away with the Iridesse. We have a niche market that loves the option of adding large or small touches of metallic. And now we can't imagine life without Lucy and Ethel, our twin Iridesse presses. Twins really do run in our family :)”

Emily Metoyer, President Metoyer-Roy Printing, Ltd. (Houston, Texas)

“At Reno Print store, we’re excited that the Iridesse allows us the opportunity to offer our clients white and metallic printing on a quick turnaround. Combined with the three-edge booklet maker, this printer greatly expands our digital offerings and moves RPS into the future.”

Dannon Marsh, Printer Reno Print Store (Reno, Nevada)

“I wanted to get out of the commoditized print market. The Iridesse also offered a path to upgrade as new features and finishing were made available.”

Joseph Petrucci, Manager Creative Print Group (Baltimore, Maryland)

“We chose the Iridesse because of the uniqueness of the six colour housings, print quality, and the ability to print on a wide range of stocks. We are using the Gold & Silver colours for meeting the needs of specific customers who demand the use of these colours.”

Daniel Sabia Digital Press and Finishing Manager Prisma Graphic (Phoenix, Arizona)

“Iridesse has boosted our ability to provide additional embellishments for our customers and their brands.”

Louis Melchor Director of Operations Signature Aspen (Houston, Texas)

“We choose this press for its versatility to make an application POP!”

Julio Herrera Digital Pressroom Manager Brodnax 21C Printers (Dallas, Texas)

“I got my first Iridesse in December 2020. I loved it so much, I added a second Iridesse in July 2021. I love the colour abilities and the amount of time I save having both presses run the gamut!”

Mike Elder, Owner A NEW Dimension (Cartersville, Georgia)

“A true masterpiece of modern digital printing technology. Silver, gold, low gloss clear, clear, fluorescent pink, white underprinting or overprinting – effects are possible that have never been seen before.” Olaf Kirchner Owner/Managing Director City Druck Erfurt (Erfurt, Germany)

“Vibrant colours enhanced with Clear Dry Ink give a real WOW effect. Thanks to Iridesse, our printed products acquire a touch of personality that delight even the most demanding customers.” Diletta Antonelli Marketing & Communication Manager System Graphic Srl (Rome, Italy)

“With the Iridesse we’re helping our clients add more creativity and more WOW to their print, whilst receiving more choice and more value. True gold, silver, metallics and now fluorescent pink are all possible, not impossible.” Dave Gibbons Managing Director KNP Litho (Suffolk, England)

“The quality and printing speed of Iridesse significantly accelerated the transition from offset to digital, enabling us to be quicker in processing and delivering jobs.” Marco Pilia Owner Grafiche Pilia srl (Tortolì, Italy)

“Printing quality and speed are amazing. This is the best machine for our purposes. Because of the new fluorescent pink colour, we are able to print in wider colour gamut and deliver better colour saturation.”

Wojciech Pawlowski & Marcin Pawlowski, Owners Badge4u (Jaworzno, Poland)

“It's important to stand out from the crowd, and with our Iridesse with Gold, Silver and Clear specialty inks, our clients can take away an impactful print product with superb quality and consistency.” Tahir Chowdary Managing Director Vizability Media Group (London, England)

“We love showcasing the broader spectrum of services we can offer with the specialty inks, enabling designers to create unique and interesting designs on beautiful paper.”

Nigel Clarke Managing Director Clarkeprint (Birmingham, England)

“Our clients have been really impressed with the effects that we can create with the gold, silver, white and clear inks. Xerox Iridesse represents an expansion of our digital platform and adds the latest digital printing technology and capabilities to our offering to support what our customers require.”

Bilgehan Aslan, Director Stokey Print Shop (London, England)

“When we were first introduced to the Iridesse, we knew that we wanted the best of what it can offer, so we equipped ourselves with all the specialty colours like clear, silver, gold, and fluorescent pink. As a company primarily producing box packaging, this has opened up a whole new spectrum of possibilities in box and packaging designs. The clarity and vividness of the print quality has also enabled us to dabble in retail-skewed commercial prints and we have grown our portfolio of offerings. Our team are now experts at colour mixing (imagine gold and fluorescent pink to get a luxurious Rose Gold!), and the possibilities are endless!” Wade Lapointe, CEO Golden Gate Graphics (Ontario, Canada)

“We want to offer the best possible to our customers and that’s why we got the Iridesse. Our customers love the quality of their printed work, especially the bright double-White, Gold and Silver have been very popular.”

Erja Kiviranta, President Picaset Oy (Helsinki, Finland)

"We chose the 6-colour Iridesse, with inline Plockmatic, to produce printed booklets due to its ease of use + exceptional reliability + file-to-finish workflow + upgradeability to more colours = improved ROI."

Wolfgang Lindner, Managing Director / Owner Lindner Druck OHG (Landsberg am Lech, Germany)

"The Xerox Iridesse has given us additional revenue streams by increasing the impact of the printed sheet. We're most impressed with its ability to print on non-fiber substrates. With Iridesse we are able to say YES to more jobs!"

Thomas Moe, President / CEO Daily Printing Inc. (Plymouth, MN)

“After carefully examining and testing the digital production machines on the market, the decision was unanimously in favor of the Xerox Iridesse. The main reasons were the wide range of options with regard to the variety of substrates and the possibility to use special colours. With this investment decision, we are opening new, spectacular applications for our customers to implement their high-quality printed matter.”

Wolfgang Forobosko, Owner Satz und Druck-Team Ges.m.b.H. (Klagenfurt, Austria)

"Xerox Iridesse guarantees our customers the highest quality and innovation, with the capability to print spot metallics such as silver and gold - until now only available in offset - even when we have to run small print runs, at a very reasonable price." Albert Paradell & Jordi Gaya Minerva (Barcelona, Spain)

“For its productivity, image quality, reliability and the possibility to capture new markets with the silver and clear inks – it can only be Iridesse.”

Xavier Deysine, Chairman La Maison Du Document (Caen, France)

“We chose the Iridesse because of its image quality, registration, productivity and Xerox Commercial and Service support.”

Arnaud Barbeau, Production Director Normandie Roto (Lonrai, France)

"Bold impressions with Iridesse. We bring the wildest creations to life instantly."

Philippe Sforza, Manager Reprocolor31 (Toulouse, France)

"Simplicity, in-line finishing, stock range and additional colours amaze our most demanding customers – the Iridesse is perfect and so fast.”

Didier Costa, Director Espace Repro (Toulouse, France)

“We have introduced the Xerox Iridesse Production Press to expand our digital range. With the introduction of the Gold, Silver, Clear, White, and Fluorescent Pink colours, we can give our current cliental new printing possibilities. With our in-house design team, we are looking forward to making ideas come to life.”

Ian Clark, Director Michael Egan Associates Ltd (London, England)

"We chose Iridesse to meet the expectations of our customers, to sell more valuable products, and to have many innovations in one machine. White and metallic colours have increased both our customer portfolio and our valuable product sales volume. In a pandemic environment, where printing volumes are falling, it was very important to be able to sell our prints with value. We started to gain more new customers, especially in the label industry. We have learned that in order to see the real volume of the label industry and to make more sales in this sector, we have to serve with more capable machines instead of conventional CMYK machines."

Lokman Demir, Owner Arena Dijital (Istanbul, Turkey)

"We are proud to be the first higher education institution in Canada to showcase the Xerox Iridesse. The Iridesse has presented us with the opportunity to push the boundaries to enhance our print capabilities, as well as the quality and types of printing we can support the campus community with, and naturally fits into our culture of innovation and entrepreneurship. This enables us to support the academic mission of the university, which contributes overall to enhancing the University of Waterloo’s reputation globally."

Randy Dauphin, Associate Director – Operations Strategic Initiatives University of Waterloo - Print + Retail Solutions (Waterloo, Ontario, Canada)

"Besides the gamut extension colours on iGen 5, we now offer Xerox Iridesse with Gold, Silver, White and Clear ink. The colour gamut, longer sheet sizes and extra colours help our customers to stand out from the competition with top quality short run or personalized brochures, leaflets and high quality photobooks."

Jeroen van Druenen, CEO Jubels BV (Amsterdam, The Netherlands)

"Two years ago DLS Creative chose to invest in the Iridesse Production Press so that we could offer print capabilities that made us unique in the digital print industry. As a team of all females, all with graphic design backgrounds, we really wanted to dive in deep when it came to the print process and understand how to design show-stopping, unique print pieces that would wow our clients time and time again. By adding clear, silver, gold and metallic inks to our portfolio, to being able to print variable data directly onto mail pieces to being able to produce full bleed brochures, the Iridesse truly has been a game changer efficiency of our digital print company.

We wanted a press that would make us stand out from the crowd of other Delaware printers, open up our pricing to make us more competitive and also offer superior print quality and the Iridesse has proven to do all of those things."

Rebecca Lennon, Marketing Executive DLS Creative (Wilmington, DE)

"We are continually looking to improve our service to our customers. The Iridesse provides increased productivity with fantastic print quality – calibration, registration and accuracy. The silver and clear toners as well as long sheet media provides that extra bit of bling that people are looking for, but at a cost-effective price. Our design team is now enjoying the exciting opportunities of utilizing new paper stock and using the specialty toners, creating incredible printed results."

Amanda Gallacher, Print Services Manager University of Bristol (Bristol, UK)

“The new Iridesse has opened new channels of creative design in our printed materials with the use of the metallic toners.”

Curtis Ebdon, Senior Director, Design and Digital Print Fairfield University (Fairfield, CT)

“I have a passion for printing and I never thought that there was anything but litho, but Xerox has proved me so wrong. My clients just love what we deliver. Truly, we have never received as many compliments on our work than we have from our work on the Iridesse. Not only is the registration dead on, but the colours are so vibrant, you can almost touch them.

There is printing, and there is the art of printing — and Xerox has delivered both with the Iridesse.

Simply put, this press makes me want to go to work tomorrow.”

Dennis Beck, Owner Minuteman Press (North Palm Beach, Florida)

“Being the first to install the Xerox^® Iridesse^® Production Press in Canada, we are now technology leaders. This new press is going to open up opportunities that we previously never imagined including packaging, metallic and clear inks while positioning our company as the preeminent digital trade printer in the Winnipeg area.”

Bhadresh Bhatt, Founder & President PrintPro (Winnipeg, MB, Canada) Learn more

“We want to be at the forefront of technology and innovation, by being the leaders in our market. With the addition of the Iridesse and Brenva presses we have expanded the offerings to our clients.”

B.J. Chandler, Owner Mountain View Printing (Calgary, Alberta, Canada)

“We've had a long relationship with Xerox and they have become our trusted partner in providing technological advances to our business. We are delighted with the stunning image quality and enhancements using silver, gold and clear dry inks, which puts us ahead of the game.”

Lee Jordan, Sales Director Hickling & Squires (Nottinghamshire, U.K.)

“Recommended by our trusted Xerox supplier First Copy, the Iridesse is a big game changer, printing 6 colours in one pass. We can offer more complex printing as standard — with greater productivity and image quality. It’s a great addition to production with a greater return on investment. Silver, gold and clear are perfect to upsell on any order."

Steve Shedden, Owner Ivory Graphics (Cambridgeshire, UK)

“We’ve been trying to find a way to differentiate ourselves in the market for quite some time, and the Iridesse was our solution. With amazing print quality and registration, higher print availability and colour accuracy from job to job, we knew this would be the perfect fit.”

Carlos Cunha, Partner Simões & Gaspar (Carregado, Portugal)

“The decision to move to the Iridesse was a no brainer — we could see the potential and real benefits we can now offer to our customers having the 5th and 6th colours Gold and Silver. When you combine this with improved speed, quality and the extra finishes that are now possible we can see an overall increase in throughput in the whole digital department.”

Peter Cunningham & Margo Quinn, Managers Standard Printers (Galway, Ireland)

“Our printing house was the first in Hungary to purchase the new Iridesse Production Press as it offers unique services which can help us to keep our market leader position. This includes metallic silver, gold and clear applications in one printing pass, which were difficult to produce formerly, giving us the opportunity to provide unique solutions quickly and at competitive prices.”

István Veres, Manager Digital Press (Budapest, Hungary)

“The Iridesse offers everything we need from a modern press, top quality printing with some great effects using metallic and clear inks, exceptional full colour quality printing and the speed that we need to complete multiple jobs a day. We are in a good position moving forward to continue to grow as a successful digital printer.”

Dave Dixon, Operations and Marketing Minuteman Press Bath (Somerset, England)

“As the largest digital production facility in the region, at Atlas we felt that the Iridesse would further open our scope in the high end market by allowing metallic underlays with CMYK and complement the iGen 4 and iGen 5. It would allow us to create spot embellishment effects and patterns at a far more cost effective rate for short runs which was not possible before.”

Amit Radia, CEO Atlas Printing Press (Dubai, United Arab Emirates)

“The Iridesse has opened up a new dimension in print capabilities that has changed the way we approach design. The gamut of our product offering has been widened significantly for our customers who are always hungry for something new, putting us ahead of other printers in this very competitive industry.”

Lisa Saville, Owner Hot Ink (Cape Town, Western Cape, South Africa)

“We always aim to be number 1, this is why we decided to install a digital press with features previously unavailable on the market. With the Xerox Iridesse Production Press we have a much wider range of visual effects available for our clients. They can really stand out now on this highly competitive market with creativity and minimal costs!”

Natalya Rukina, General Manager Digital Technologies (Moscow, Russia)

"I love printing as much as I can in my life. What the Iridesse has to offer impresses me. The quality of the Iridesse enables me to switch flexibly between offset and digital printing. With the help of Iridesse I can expand my existing customer relationships and win new customers."

Christian Haas, Owner Offsetdruck Haas (Pettendorf-Kneiting, Germany)

"The Iridesse in printing terms is the top of its class. It’s a game changer, as it will allow us to offer a wide variety of print applications. This will give our new and existing customers exciting options with creative papers and embellishments in a cost efficient way, which was very difficult to offer previously."

Aaron Klewchuk, Director Bally Print (Northern Ireland)

"The Iridesse was the obvious choice as the next addition to our digital offering. We saw it as an opportunity to open new market places with the addition of the metallics and clear procesess. We wanted a reliable machine that could complement our drive for constant improvement and innovation."

Marcus Bowen, Sales & Marketing Director LGDavis (Birmingham, England)

"With the Iridesse Digital Press, we have managed to open a wide range of business in a sector that has not been digitally treated so far, screen printing, thanks to printing on PVC and vinyl materials (both opaque and transparent). It allows us to do special effects and iridescent colours on both paper and on this type of material, with the right mix of silver, gold, white and clear along with the classic CMYK. The clear ink also allows for dimensional and textured printing."

Rafael Velasco, Graphic Arts Coach and Sales Manager IVEL COLOR (Barcelona, Spain)

"The Iridesse is a real game changer in the field of printing, due to both its quality and its ability to create outstanding effects. The results will satisfy even the most demanding customers."

Antonis Kollias, Owner NEXT S.A. (Nea Ionia, Greece)