There’s never been a better time to dive into triggered direct mail.
Here’s how it works. Based on what action a consumer takes, a particular trigger determines the type of message that is sent. The communication goes out quickly, within 24 to 48 hours, while the action and motive are fresh in the mind of the consumer. As a result, the attention of a highly qualified prospect may be captured at the peak of their purchasing probability.
Key Stats and Opportunities
Triggered direct mail automation complements omni-channel strategies and serves all stages of the customer lifecycle.
A customer lifecycle trigger point provides valuable information about a customer. Even if it’s just what they left in their abandoned cart, that gives you the basis for targeting.
Direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar tool for printers and marketers and it’s re-energized by data targeting and lifecycle trigger points.
Download our guide to learn:
- How to understand what data is available about your consumers.
- The best tools and technologies to enable you to use that data to send consumers the communication that is most likely to persuade them to purchase.
- How to maximize your direct mail automation by investing in the right prepress and production suite.
- How to use structured tests to demonstrate the effectiveness of triggered direct mail as part of integrated campaigns.
1 DMA Response Rate Report 2017, Direct Marketing Association, 2017