Skip to main content Click to view our Accessibility Statement or contact us with accessibility-related questions.
bowe machine company

Xerox Helps Bowe Machine Company Crush It

An IT upgrade led to a 10% increase in sales for this 64-year-old maker of car crusher rotors.

Xerox IT Services: Upgrades help Bowe crush revenue goals YouTube Video

If you’ve ever seen a video of a car being shredded for recyclable scrap, then you are familiar with the large equipment Bowe Machine Company manufactures. Founded in 1956 by Bill Bowe, the company supplies half of America’s scrapyards and makes machine parts for companies like John Deere. The Bettendorf, Iowa, company’s rotors can pick apart an automobile in 30 seconds and nearly 1,000 vehicles over the course of an eight-hour shift. 

When Jeff Hassel arrived as CFO at Bowe in 2014, he knew of Bowe’s strong manufacturing reputation, but when he conducted an IT assessment, “sirens went off right away.” Its enterprise resource planning (ERP) system ran on servers that, inexplicably, were not being backed up. “Everything we had—emails, drawings, our file system—was on these servers. You were one event from losing your information. You lose information, you can’t function,” says Hassel. 

With only a single IT guy in-house, however, Bowe turned to RK Dixon, a Xerox Business Solutions company, for help. “During discovery, we pointed out outdated infrastructure and operating systems, which was a security risk,” says Don Godke, senior account executive at Xerox IT Services. “Their backups needed to be sent off-site.” 

The Xerox team quickly encountered other problems. Located not far from the Mississippi River, just across from Illinois, the 80-person operation unfolds across three city blocks. Heavy-duty machinery is everywhere, but Wi-Fi coverage is spotty across this area. That meant employees couldn’t reliably access or save electronic documents and drawings. Xerox upgraded the company’s servers and infrastructure, so the Wi-Fi became dependable and speedy—and crucial documents were now backed up in the cloud. “We rely heavily on our ERP system,” says Hassel. “Less running the company by spreadsheets and more network focus, which we couldn’t do before because the connectivity wasn’t great.” 

Bowe’s new network also led to greater employee productivity. Because the Wi-Fi hadn’t been reliable, employees on the shop floor logged their hours on paper cards. Then someone had to manually enter those times. With its connectivity issues resolved, Bowe has switched to electronic record-keeping, and the person once tasked with the busywork of entering staff hours can now focus on customer service.

With 80 employees, “we need to be able to redirect our employees to help with sales, which helps us get more product out the door,” says Hassel. He calculated that the bolstered IT infrastructure contributed to a 10% increase in revenue.

– Jeff Hassel, Vice President and CFO, Bowe Machine Company

In addition to building rotors, Bowe rebuilds them. When a rotor comes back into the shop, an engineering assessment is done. If there is any kind of engineering that can make that rotor stronger, that happens then. “From the standpoint of sharing engineering results inside and outside the company, upgraded tech makes that process more efficient,” says Hassel. “If you have the IT infrastructure, you’re better able to utilize the software [like data sharing] that sits on there. If you don’t, then it’s hard to use that as a tool.” 

By serving as tech support every month, Xerox has alleviated some burden off Bowe’s sole IT employee. “Our Managed IT Services provided the support and upgrades to deliver a faster, more dependable, stable network,” says Godke. “This allowed their in-house IT director to spend more time with employees for performance and satisfaction, which equates with productivity.” 

Even though as an essential company Bowe never had to close for the pandemic, the company’s now-reliable network allowed employees to work from home if necessary. With the help of Xerox, this family-owned business, which grew from a rented one-room shop to take over three city blocks, can keep on, well, crushing it.


Follow us on LinkedIn to stay up to date on all the latest from Xerox ⁠—including news, innovation, and big announcements.

Hand typing on laptop

End-to-end IT Services and Solutions

We offer 24/7/365 IT support services for your small business or medium business with a personalized suite of IT solutions.

Is work getting in the way of work?

From automated filing systems to managed IT services, and everything in between.

Related Articles

  • Woman holding blue toner cartridge

    The risks with bargain-brand toner

    Have you considered the risks of buying toner from a non-branded supplier?

  • Two women operating a printer

    Troubleshooting Printer Problems

    Get the most out of your Xerox printer or multifunction printer (MFP) with these simple solutions to common printer problems. Find tutorials and DIY fixes to improve print quality and more.

  • hands typing on a laptop with digital world hovering over hands

    5 Cybersecurity Readiness Questions For Businesses

    Learn the top 5 questions around cybersecurity for small businesses and discover if you are ready to combat this growing cyber threat and how Xerox can help.

  • Woman changing Xerox printer toner

    How to Check Your Printer Toner Level – 5 Easy Ways

    Running out of toner slows down productivity for the whole office. Here are 5 simple methods to check the toner level on your Xerox printer.

  • Two men looking at a computer screen

    Three tips to make printing more secure

    Keep data confidential when printing, scanning and sharing. Here are 3 tips for secure printing on your Xerox printer.

  • Hands typing on a laptop with digital symbols and specks of light floating above

    How to free up your time to make a more efficient workday

    We’ve pulled together some of the best tips we’ve learned from various small business owners through the years.

Share