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Iridesse print samples
Xerox Virtual Training

Market Trends and the Strengths and Value of Print

June 18, 2025 10:30-11:30am EST

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Join us for a webinar featuring Keypoint Intelligence

In an evolving and often uncertain market landscape, it’s critical to understand where print stands today—and where it’s headed. This webinar will explore current market trends impacting the print industry, highlighting both the challenges and emerging opportunities. In addition, we’ll dive into practical strategies for communicating and selling the value of print in a competitive environment. Whether you're navigating pricing pressures, shifting customer expectations, or evolving communication channels, this session will provide insights and tactics to help you position print as a powerful, results-driven solution.

Webinar Details

June 18, 2025

10:30-11:30am EST

This webinar is global, but will be delivered in English.

Featured Speaker

German Sacristan, Principal Analyst of Keypoint Intelligence’s Production Hardware Service

German Sacristan is the Principal Analyst for Keypoint Intelligence’s Commercial Print and Publishing Service. He provides strategic go-to-market advice, market research, forecasts, consulting, and technology analyses for the production printing and graphic arts industries. With almost 30 years in digital printing, German has held leadership roles at Xerox, Creo, Kodak, Hiti Digital and X1 (commercial printer), helping hundreds of print providers, agencies, and brands implement the value of digital printing. A recognized thought leader, German has authored a book, white papers, and delivered seminars worldwide, driving innovation and growth in digital print.

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