Clinique Clicks with Top Customers
A colorful customer connection helped improve Clinique’s direct marketing response rate by 47%.
When the cosmetic company wanted to engage its top 2,000 customers in Malaysia, Clinique turned to GHC Media, who created a personalized direct marketing campaign using XMPie technology.
The campaign—a personalized calendar that customers could redeem at a Clinique location—made products available for purchase at point of collection. The results? Higher response rates, greater ROI, more cosmetic sales, and happy customers.