Skip to main contentClick to view our Accessibility Statement or contact us with accessibility-related questions.
Some hiking gear and a bag of Burts Potato Chips next to a stream

How Xerox’s IT Solution Recipe Improved Burts Chips

“As a company growing quickly, we need an IT partner we can really trust, and we have that in Xerox."

- Mike Cosby, Finance Director, Burts Chips

Burts Chips are made just right: by hand, in piping hot sunflower oil and seasoned with a pinch of sea salt. Customers love that approach—the UK company has grown 30% annually and its revenue tops more than $90 million per year.   

Yet Burts’s IT systems struggled to keep pace. Hands-on IT fixes from Finance Director Mike Cosby ate up 25% of his day, so he sought out a solution. 

Building on a decade-long relationship with ITEC, a Xerox Business Solutions company, Mike Cosby enlisted Xerox to revamp Burts’s virtual desktop infrastructure. He needed a bespoke technology service that could support Burts’s growth, allow the team to work from anywhere and free him up to fully lead the finance department. 

Xerox IT engineers “moved in” to Burts HQ to provide hands-on tech support. “We quickly identified that an on-site IT specialist would be a great resource for Mike,” says Darren Roseveare, Account Director, ITEC.   

At first, one Xerox IT specialist came in five days a week to support Mike Cosby. Burts added a second specialist to provide the entire staff on-site IT with coverage five a week. “Dedicated resources in-house have had a hugely positive impact on the way we operate,” says Mike Cosby. The time he’s spent on IT issues has dropped from 25% to 5%.   

To overhaul existing systems, the Xerox IT Services team moved the company’s servers into the ITEC Data Centres, established a Citrix virtual desktop infrastructure, and installed a new Mitel phone system that enables call personalization —particularly useful when senior members of the team are working abroad.     

Freed from IT issues, Burts employees can better use their time dreaming up flavors and finding new partners, like Guinness Rich Beef Chili and its famous Firecracker Lobster Potato Chips. By Mike Cosby’s estimate, the bespoke IT solution has helped save up to 75% of the staff's time.  

“The company now enjoys fully unified comms between its many locations and numerous staff members,” says Darren Roseveare. “The business can count on its IT systems to run like clockwork as the business continues to grow.”   

"Our IT needs have changed over the years, and Xerox has created solutions that are right for us,” says Mike Cosby, who’s seen the business expand to selling popcorn and healthy snacks like lentil chips. “As a company growing quickly, we need an IT partner we can really trust, and we have that in Xerox." 

See More Customer Success Stories

Make Dorset Buzz Again: Bees and Technology YouTube Video
Fingers typing on a laptop keyboard, behind a transparent row of security icons

Xerox® IT Services

End-to-end IT solutions with 24/7/365 support for small and medium businesses.

Doctor examining a child

PharmaJet Brings Needle-Free Vaccine Injections to the World, with an Assist from Xerox

The Denver-based company partnered with Xerox to overhaul its IT systems, allowing them to seamlessly transition to Work From Anywhere at just the right time.

Large flatbed truck driving past Bowe Machine Company building

Xerox Helps Bowe Machine Company Crush It

An IT upgrade led to a 10% increase in sales for this 64-year-old maker of car crusher rotors.

Related Articles

  • AI hardware chip

    AI Isn’t Going to Take Your Job

    Discover how AI, in the hands of human experts, revolutionizes client experiences by addressing pain points and unlocking opportunities to deliver greater value.

  • Two employees in front of a whiteboard giving each other a high five

    2024 BLI Pacesetter Business Service Awards

    Discover how Keypoint Intelligence — Buyers Lab, Inc. (BLI) acknowledged our software's prowess in workflow automation, personalization, content management solutions, and digitization services.

  • Hand on laptop showing security interface

    The Advantages of Automation

    Learn how Xerox® Robotic Process Automation Service provides customized solutions that free time and resources, unleashing businesses to dream even bigger and bolder than ever.

  • People sitting at tables working on computers.

    Techaisle Positions Xerox As Ideal RPA Partner For SMB

    In a recent article by Techaisle, Xerox was named as an ideal partner for SMBs that are looking to adopt RPA (robotic process automation) as a service to help automate workflow processes and solve complex business obstacles.

  • Students sitting at table looking at laptops

    Opportunities for Success with Gibraltar School District

    Discover how Xerox technology helped the Gibraltar School district increase productivity and reliability while providing the best educational experience and equipping students with opportunities for success.

  • trucks driving on highway

    Transforming Triumph Business Capital

    Discover how Triumph Business Capital leveraged Xerox IT Services to streamline their operations and achieve business success.

Share